Professor Kotter's goal is to mobilize an audience to action, spurring them to reexamine their practices and provide more leadership in their spheres of activity. Because this is obviously an ambitious objective, the process Professor Kotter uses is not the norm at business meetings. His method is both intellectual and emotional. It involves audience participation as well as one-way lecturing. He uses humor, videotape, prepared slides, case studies and a little theatrical flourish.

Professor Kotter presents to groups as small as ten and as large as many thousands. He rarely accepts time slots less than two hours and usually presents a two-day seminar at least once a year. Audience members are quite often senior executives in their organizations but may also be middle managers, staff, or mixed groups. Regardless of the group size or make-up, audience feedback is consistently positive and enthusiastic.

View an excerpt of a recent John Kotter event.